Marketing Initiative Celebrating the Greater Orlando Running Community Begins Aug. 1
Orlando, FL – Fleet Feet Sports, the local retail leader in building and supporting the Orlando running community, announces the launch of its “The Power of Running” campaign.
The marketing initiative, a celebration of all that running together, running for good, running to inspire, and running for fun does in the local community, kicks off Aug. 1 in-store at Altamonte Springs / Downtown South locations and online at fleetfeetorlando.com.
Planned events and campaign pillars include:
• The Power of Running For Good, a nine-weekend charitable effort done in partnership with Nathan Sports, Superfeet, Balega International, adidas, New Balance, Asics, and Addaday. The store will collect a portion of the proceeds from the sale of select products and then donate the total sum to IMPOWER / Changing lives by protecting, counseling, teaching and inspiring individuals and families to reach their full potential. /
• Run Happy Power Hour, an exclusive Fleet Feet Sports event created with Brooks Running that asks the question, “Which store can log the highest number of miles together in one hour: The first Run Happy Power Hour will take place on Sept. 30 at 7:05 p.m.)
• Recess Run, an original event done in partnership with Throwback Fitness, that incorporates fun, elementary school-type games into a new take on the traditional “fun run.”: The event is scheduled for September with a date and time
• The Power of Running to Inspire, a national nomination contest sponsored by Mizuno that will recognize runners and extraordinary community or personal impacts resulting from those runners’ efforts or stories. This effort kicks off later in August.
The Fleet Feet Sports Orlando and Altamonte Springs locations join 149 Fleet Feet Sports locations nationwide in The Power of Running initiative. The community is encouraged to stay up-to-date with local events by visiting the store’s website, Facebook page, and Instagram account.
#TPOR #ForGood #MyRunningPower