How is your summer moving for you?
We hope that all of you are enjoying your families more and just as important, staying with your fitness routines and goals. Sometimes the heat mixed with kids being home for the summer can sure put our fit goals in check.
In Late June, the family and I enjoyed a wonderful summer vacation which included things like Legoland, Hollywood, Venice beach, (with a skateboarding dog), San Diego Zoo, ML baseball games and a wonderful conference with all our vendors which make the great products all of you grace your fit needs with. This was an incredible journey for us to learn about the growth of our brand and re-inforced our belief and passion for what we do for all our customers everyday.
Fleet Feet Sports is more than just a shoe store. We feel the energy, the excitement and the positive transformations from each and every customer that walks in our door. The best way to decribe what we feel and what we are, is by using examples. Sure, we could have opened a store for runners and had a fancy catchy name but we didnt. We purchased the rights to a franchise that breeds a culture we wanted to share and build with all of you. When you walk into a Fleet Feet store there is one thing you will recognize.
Not one store looks like the other. Yet, all owners of our Fleet Feet family are local, serve in tune and and in touch with their local communities. The biggest thing you will identify with is the culture. Using an example, think of Harley Davidson. Harley Davidson is a culture brand. People identify with the logos, live the HOG life and love to be a part of something big, exciting,fun and relevant to their identity or their lifestyle. We feel Fleet Feet Sports is a culture brand. Its bigger than one store, one owner, one location for one community. Last year alone, over 10,000 people utilized the NO BOUNDARIES beginners 5K national training program to walk or run their first 5K. That is a movement! People from all walks of life are coming together to get fit, get healthy and be a part of something. We want to be the place and the culture to fulfill and fuel the passion.
The best way to describe what we are about, is to read the following:
It is not a shoe store! It is a starting point. A place that converts human inertia into a force that spins the globe. That tramples down walls and eradicates excuses and brings a nation to its feet. It moves people for life and health and strength. Its momentum is unstoppable, unslowable even. It moves people to move people, it moves people together, it ignites hearts and inspires emotion and that emotion turns into motion. That motion is turning out to be a MOVEMENT. We are the MOVEMENT and so are you.
BE THE MOVEMENT

Monthly Highlights
FLORIDA SALES TAX HOLIDAY 2010
The dog days of August are now upon us and it is once again time to think about getting back on track. In case you did not know,the
Florida Sales Tax Holiday is BACK! On August 13th through the 15th, Fleet Feet Orlando will help all of our customers out to meet the tax free deal. Stop by during those days and take advantage of the following:
Kids Shoes - All kids shoes will be price reduced to $50 to meet the requirements of no tax
Apparel - All apparel priced from $51 to $65 will be reduced to $50 to meet the requirement
Sale Shoes - All shoes on sale will be reduced and sold for $50 to meet the requirement
Sweaty Bands and Bashful Bliss Necklaces
Sport Bras and undergarments
Caps / Running Caps / Visors / Sweatbands
Spikes
Hosiery - All socks and compression hosiery
Insoles - Superfeet and all others included
Books - with a publisher
To meet the sales tax requirements, all above items must be $50 or less. As a bonus, we have provided an extra discount on items troughout the store to meet this price point, Every item in the store that does not meet the Florida Guidelines will be reduced by the amount of tax on the sale. Shoes for $100 we will pay the tax of $7.
Project Pub Run 8.25.2010 @ 7:15PM
On Wednesday August 25th at 7:15PM the Lesedi Project Pub Run will take place in Wekiva. This is a Fun Run sponsored by Balega to raise awareness about the Ethembeni school and Lasedi Project. Fleet Feet Orlando has helped raise over $5,000 for the Lesedi Project over the past 3 years and our goal this year for the pub run is $1,000. This is a fun run and the first 50 to RSVP and attend receive a FREE logoed pint glass which we will fill with a cold beverage at the end.We will meet in the parking lot at the corner of Wekiva Springs Road and Hunt Club Blvd in the Publix shopping center.
We ask all participants to bring a $10 donation. The first 50 people to RSVP and bring a donation to the run will receive a FREE pint class (provided by Balega) and we will fill it. The finish will be at Christopher’s pizza where we will enjoy some food and bevarages at the end of the run. This is roughly a 5 mile run and there is also an opportunity to enjoy a 3 mile for those of you who wish to do so. You must
RSVP to attend this run!
XC Run Dirty
Fleet Feet presents XC Run Dirty 2010. Starting Auguast 15th, all High School XC members earn big discounts on spikes and trainers plus
free schwag and commemorative shirt with their purchase of a trainer. Get your Run Dirty Card from your coaches and earn points for you and your team!
This is the season for Cross Country preparations and get in the mindset for racing. To kickoff the 2010 XC Season we will be offering FREE BBQ for all HS XC Members post Run at the 30th Annual Mike Gibson Sumertime Run / Lake Mary HS 9.4.10. There wil also be Giveaways! and PrizesThis event will be attended by vendors like Puma and and adidas and sponsored by Saucony
Learn More>>
Look for our new thursday night XC Run Dirty fun runs open to all coming soon!

NO BOUNDARIES Beginners walk to run 5K training program
Fleet Feet Sports NO BOUNDARIES® beginners Co-Ed Walk / Run training program: Session 5 will be located at Fleet Feet Sports In Altamonte Springs. Walking and running in groups is the focus with nutrition and proper stretching routines. This is a beginners program but will offer intermediate drills for Walk-Run.
All paces are welcome.
Here is what you will receive for the 10 week program:
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Complete training schedule with a goal race 5K
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Coach supported group runs 2 days per week (Wednesday 6:30 pm - Sunday 8:00 am)
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New Balance technical shirt
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Series of seminars on topics such as injury prevention, nutrition, and stretching
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Additional seminars on gait and form
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Attendance incentives for New Balance product
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A supportive, group atmosphere
- Registration is now open for Session 2 September through November Download Registration Form
Watch video >>
What our graduates are saying:
Enrolling in the New Balance No Boundaries 5K program was the best investment I’ve made in myself this year. My goal was to jog/run for longer periods of time, and I was able to attain that goal through Coach Geni’s guidance and support. Not only were we instructed in proper running form, timing, pacing, etc., we also benefited from seminars with a Physical Therapist and Nutritionist.
Fleet Feet Sports supported the group by supplying the knowledge to make right choices when purchasing shoes, clothing, equipment, etc., and also sponsored the 5K Race we participated in at the end of the program.
The entire experience has been a positive one for me and has far exceeded my expectations. I would recommend the program to anyone of any fitness level.
See you at the Fall session!
Patricia Viera